Audience
13,000 museums in the United States
55,000 museums in 202 countries worldwide
Approximately 850 million visits in U.S. annually
165 million international tourists among them
52% female, 48% male, average age is 37
U.S. museums drive a $698 billion industry
Museum America delivers 25,000 subscribers per issue
Distribution targeted to elite, qualified audiences
Editorial to advertising ratio: 60/40