AUDIENCE

Elite & Engaged

  • 13,000 museums in the United States
  • 55,000 museums in 202 countries worldwide
  • Approximately 850 million visits in U.S. annually
  • 165 million international tourists among them
  • 52% female, 48% male, average age is 37
  • U.S. museums drive a $698 billion industry
  • Museum America delivers 25,000 subscribers per issue
  • Distribution targeted to elite, qualified audiences 
  • Editorial to advertising ratio: 60/40

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Sources: American Alliance of Museums / Museums of the World / U.S. Cultural & Heritage Tourism Marketing Council / SI Office of Policy and Analysis / U.S. Department of Commerce Bureau of Economic Analysis / Association of Children's Museums