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Published quarterly on the last day of March, June, September, and December. Closings are 45 days prior. Rates are 1x ROP, color or black & white, with or without bleeds. Prepayment required to establish account. Payments escrowed until publication date.

Inquire about contract rates & discounts of up to 25% for multiple insertions. Commissioned agencies recognized.

Advertising

RATE BASE

  • 25,000 subscribers

RATES FOR ACCREDITED MUSEUMS *              

  • Spread (2 Pages): $4,500 — 33% Discount

  • Full Page: $2,500 — 33% Discount

  • Half Page Spread: $2,500 — 33% Discount

  • Back Cover: $2,500 — 33% Discount

RATES FOR GENERAL ADVERTISERS              

  • Spread (2 Pages): $7,000

  • Full Page: $3,750

  • Half Page Spread: $3,750

  • Back Cover: $3,750

RATES FOR PREMIUM POSITIONS  

  • Inside Front Cover: Add $375

  • Inside Back Cover: Add $250

  • Back Cover: No Additional Charge
    Note Special Size = 8.5” wide x 8” high

* Accrediting organizations include:

  • American Alliance of Museums (AAM)
  • Canadian Museums Association (CMA)
  • International Council of Museums (ICOM)
  • Association of Children’s Museums (ACM)
  • Association of Science-Technology Centers (ASTC)
  • The Association of Academic Museums and Galleries (AAMG)
  • Small Museum Association (SMA)
    • View Complete List

Comparative CPMs

National Geographic
a. $73.39

Smithsonian
b. $88.66

MUSEUM AMERICA
c. $100 - museums
    $150 - general

Nat Geo Traveler
d. $150.58

Saveur
e. $156.81

Travel+Leisure
f. $165.26

New Yorker
g. $175.94

Architectural Digest
h. $194.06

Vanity Fair
i. $196.37

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Sources: Published Rate Cards / Full Page 1x Rates